New Brand

ENR: E.W. HOWELL CONSTRUCTION GROUP LAUNCHES NEW LOOK AND FOCUSED BRAND

Things are changing at E.W. Howell Construction Co.
—but that won’t affect the award-winning services provided to its customers. The company recently introduced a new brand identity and company logo aligning its tangible and intangible services. Offering more than just construction services, E.W. Howell strives to provide peace of mind in a challenging construction environment.

The new company logo, designed by Velocity Americas, a brand strategy agency focused on the construction industry, depicts both simplicity and strength in a bold but approachable type.

“It’s simple, yet strong. Sophisticated, without complication,” says President Howard Rowland. “The new logo fits perfectly with the company’s new tagline, which sums up the company’s philosophy: Building in NY is complex, but for E.W. Howell clients, it doesn’t have to be complicated.”

“There is virtually nothing simple about construction in New York, from tight regulations and logistical complexities to finding the right subs and dealing with highly stressed environments,” Rowland says. “But we can draw on 125 years of experience in the New York area and get the job done.”

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